MEDIA & AI
Rationale for A New Media Platform
AI and media are becoming increasingly interlinked. Soon the two will become indistinguishable. GPT3 and chatGPT provide a glimpse of the amount of AI-created, AI-assisted and AI-centric content that the average person will be exposed to in the coming years. This creates a massive need and opportunity to build a new media platform around embracing the “AI + human” evolution.
AI’s place in media isn’t limited to traditional media like writing articles/posts and generating pictures and videos. It’s creating new categories of content that will need a home. For example, screenshots of people’s interactions with ChatGPT are becoming some of the most interesting forms of content, already filling up social media feeds and chatrooms. These interactions are entertainment but also “instruction manuals” teaching everyone how they can interact with their new robot friends. There’s a growing need for a place that can become the new classroom that develops educational content that trains people. It has the potential to even direct traffic to the emerging AI platforms where students can go and try it out themselves.
Interactive media may become another new category of content, where you can interact with a character in a book, show, or video game built through an AI reflection made from the original content. In the same way, people might not just read an article, but be able to “talk” to the article, its content and the writer through models created from it. Comments to tweets, articles and YouTube videos are often as engaging as the original content itself. AI lends itself to a comments section where creators can now engage back.
If anyone can use existing content and data to create new AI that generates more media and content, questions around ethics, rights, IP, and ownership emerge. This discourse needs a home, ideally one where new frameworks are development and people are incentivized to contribute their knowledge, expertise and data as the flywheel for further AI advancement. Traditional media players may be too slow and the frameworks they develop will likely be inadequate or inherit old problems. The discourse will be better if they can capture the voices of the average person and this requires new independent platforms dedicated to it. A platform that embraces this early and gets in front of as many people as possible, allows the growing discourse to take on a tone that’s more “AI + human”, and less “AI vs. human”.
We also think technology products that enable the average person to use AI plays an important role here. People are more likely to think negatively of AI if they feel left behind by it or that it will take jobs if they can’t experience ways AI can enable, instead of replace them. That’s why we’re building the technology product side of our platform and creating tools that anyone can use in their everyday lives.